The only Salesforce developer with transparent pricing.
I take on short-term custom Salesforce development for smaller teams — solo admins, platform owners, and RevOps teams — who need a solution beyond what declarative tools are designed for.
It’s a cost-effective alternative to hiring a full-time Salesforce developer or bringing in a traditional consultancy for a project that doesn’t need to become a six-figure transformation programme. I scope the outcome, write the code, and hand over clear documentation so the solution can be maintained with minimal overhead.
Work is scoped, delivered and billed through my company, HappySoup Ltd, an Irish software company. ISO 27001 certified. Strict NDAs on every project.
Pablo Gonzalez — one developer, not a consultancy.
What clients say
“Pablo was generous with his time and brought practical expertise to our deployment strategy. He translated complex DevOps concepts into clear, actionable advice our team could act on immediately. We left with greater confidence and concrete improvements.”
“Pablo delivers accurate, precise answers and has a deep understanding of Salesforce. His professionalism and good will helped us get the most out of our SF solution. I strongly recommend working with him.”
“Pablo gave us an insanely valuable and informative session. I highly recommend any enterprise team take him up on his offer. His approach is relatable to admins, devs, QA — the whole gamut.”
“Our conversation on clean code, AI-assisted development, and Salesforce architecture gave me a lot to bring back to the team.”
I write the code other developers reference.
I am not the consultant who ships something and leaves your team with a support nightmare. I build clean, well-architected Salesforce code and hand it over with clear documentation, so the solution can be supported with minimal overhead and picked up again by me or another developer in the future.
Author of Clean Apex Code
The book Salesforce developers use as a reference. Bought in bulk by big consultancies to train their teams. It is the standard for writing maintainable Apex.
15 years in the ecosystem
Custom development across Apex, LWC, integrations, and platform architecture for enterprise and scale-up clients.
Speaker at Dreamforce
Presented at Salesforce events, including Dreamforce, on development practices and platform design.
Creator of dx0.io
Built the modern way to understand any complex Salesforce environment. I bring the same clarity to every engagement.
Salesforce ecosystem brands
Worked at Salesforce, AutoRABIT, Salto, and dx0 — the companies that shape how the platform is built and managed.
“This book will be very useful to Salesforce developers looking for guidance and inspiration to write better Apex. It is a rare combination of detailed technical guidance and pragmatism. The author's real-world experience comes through in the examples and discussions.”
John Davies
Amazon review, 24 June 2025 · Paperback
How it works
Define the outcome
You describe the problem in plain language. We agree on exactly what delivered looks like. No vague scope, no creeping roadmap.
Fixed quote
I give you a simple price for the outcome. You know the cost before work starts.
Build and ship
I write the code, test it, and hand it over with clear documentation that covers how to maintain the solution and pick it back up later.
Done
The engagement ends with a clean handover. You get the working solution and the documentation needed to keep it running. If another discrete problem comes up, we can start a new project.
Outcome pricing
One fixed price. Not a subscription, not an hourly rate, and not a retainer. You pay for the delivered outcome. If the work takes longer than expected, the price stays the same.
25-minute brainstorm
Discovery callA focused call to understand your problem, explore possible approaches, and identify what a clean solution could look like.
Freeone-time from
Deep assessment and clear next steps
Technical reviewA thorough investigation of a broken integration, a stubborn bug, or a messy situation. You get a clear picture of what is happening and a concrete plan — whether I do the work or your team takes it forward.
€500one-time from
A custom screen for easier data entry
LWCCustom input screens, selection wizards, calculators, or guided flows your users need but the standard page builder cannot create.
€1,000one-time from
Reliable background automation
ApexComplex calculations, multi-step logic, or data processing that needs to run cleanly behind the scenes without breaking.
€2,000one-time from
Connect Salesforce to another tool
REST APIsA simple, robust integration with one external system, built to fail safely and handed over with everything needed to keep it running.
€2,500one-time from
Release Management
CI/CDI map your environments, design the right release flow and branching strategy for your team, and set up a lightweight CI/CD process that automates deployments with minimal overhead — no expensive DevOps vendor required.
€2,000one-time from
Every quote is a one-time, fixed fee for the agreed outcome. Final pricing depends on what already exists in your org, how many users are involved, and how much testing and handover documentation you need. If the scope changes, we agree the difference upfront. No surprises.
Need custom dev without the consultancy overhead?
Get Salesforce to do what you need at a fraction of the cost of traditional large development programmes or in-house resources. Send me the details and I will come back with a clear scope and a fixed quote.
Get in touchpablo.gonzalez@happysoup.io